Et Coffee hits the black

Published: Tuesday, April 3, 2018 By: Molly M. Fleming Source: The Journal Record
the price per cup was comparable to the brand names, he said, with the difference in taste and quality making it a fair trade.

About 80 percent of Eôté’s coffee is sold at a wholesale level, with about 20 percent sold on retail shelves. Vinson said he’d like to see the retail side get to 25 percent. When he gets bigger equipment, he’ll be able to meet more retail demand.

The company has grown slowly, but the systems to continue the growth have been put in place along the way. He also had an investment from a relative, who happened to be an Orange Leaf franchisee. With his dedication to giving $1 from every bag – no matter its size – to Willow Springs, getting to the profit side of the balance sheet has been a challenge. He reached it this year.

The donations to Willow Springs have helped the ranch complete a counselors’ cabin, said Rich Love, chairman this year of the ranch’s board of directors. Love is an attorney in Tulsa at Conner & Winters. Vinson said other buildings have been completed as well, along with the creation of an endowment fund.

But the biggest contribution Eôté makes to Willow Springs, he said, is getting the name of the ranch out to the public. He said as the demand for Eôté’s coffee has grown, he’s seen more people learn about the ranch. He’s been to weekly coffee tastings where he sees people he hasn’t seen in years, and they’ll learn about the ranch.

“It’s definitely helped grow the reach of our ministry, especially in the Edmond area,” he said.

Love said he drinks the Willow Spring coffee blend at his home and has the coffee while he’s doing his morning devotional.

“It’s good coffee,” he said.

Ultimately, Vinson wants the company to be a regional brand. The roastery warehouse has a mini-coffee-shop-style area, but he doesn’t plan to open a store soon. And if he did, it would be outside the metro where he won’t compete with his customers.

While he has ideas he’d like to see come to life at the roastery, his thought always go back to the ranch. If Eôté were to become a national brand, he could do more at the ranch.

“Companies that make a difference will make a dollar,” he said. “For us, we’ll make a difference before we make a dollar.”

Read the story at

Back to top