Downtown OKC releases strategic plan

Published: Thursday, January 21, 2010 7:00 am

The Journal Record

OKLAHOMA CITY - Downtown Oklahoma City Inc. on Wednesday released a 10-year strategic plan.

"As we look forward to downtown's planned growth, we needed a revised blueprint to meet these new needs," said Jane Jenkins, president of Downtown Oklahoma City Inc. "Now is the time to adjust our structure and services to further complement the city and Greater Oklahoma City Chamber's economic development plans."

Commissioned in 2008, nearly 200 stakeholders participated in the strategic planning process through online surveys, roundtable discussions, workshops, one-on-one interviews and forums. Progressive Urban Management Associates, a Denver-based consulting firm, was selected to lead the process.

The plan includes a new community development business center for Downtown Oklahoma City to support small businesses.

The group also plans to provide market and economic data on downtown to the chamber and to develop policies to streamline the process for businesses moving downtown.

New priorities for Downtown Oklahoma City's special events and marketing will be to strengthen its position as a nonprofit events production company that can apply for grants, undertake fundraising projects and produce all downtown events.

"To accommodate our new community development role, it resulted in restructuring the special events and marketing area to better integrate with the work plan and creating three new positions," said Jenkins. "We will be seeking applicants nationwide who have downtown development and marketing experience and want to be a part of Oklahoma City's exciting future."

The strategic plan recommended three new positions - vice president of marketing and business development, marketing and events coordinator and research and data coordinator.

Formed in 2000, Downtown OKC works with the city, Greater Oklahoma City Chamber and other partners to achieve maximum benefit for downtown.

Jenkins was named president of the downtown improvement district in early 2009. She was executive director of the Downtown Boulder Business Improvement District in Boulder, Colo. - Staff report

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