There is a big change ongoing in the nation's cattle industry. It is called genetic profiling.

Producers want to know they are sending the best quality beef cattle to the sale barn. Grocers want to know the beef they are selling is from genetically superior cattle.

And consumers are demanding it.

An Oklahoma City-based startup, Agric-Bioformatics, recently launched a new online tool called AgBoost that brings genetic profiling and “big data” access for breeding and marketing decisions to small and medium cattle producers.

Read the full story at NewsOK.com