Greg Hallman remembers feeling uncertain about where to take his career in 2018. A former teacher, the financial pressures of raising a family were compelling him to consider a different job path ― but he didn’t know where to begin. 

“I started reading books and listening to podcasts about how to start a business, and I would try to keep up with what was going on in the entrepreneurial scene in Oklahoma City,” Hallman said. “But it was from the outside, looking in. I was very much a window-shopper, and I didn’t have a seat at the table. I was on the bench, just watching others playing the game of entrepreneurship, but I was itching to get in, and StitchCrew got me in the game.” 

StitchCrew, founded in 2017 by Erika Lucas and her husband, Chris Lucas, is an Oklahoma City-based firm dedicated to linking entrepreneurs with resources and networks to further boost their businesses. Among StitchCrew’s earliest projects was the Thunder Launchpad, a business “accelerator” workspace started in partnership with the Oklahoma City Thunder basketball team in 2018.

Hallman, in hopes of landing a spot in the accelerator's inaugural class, decided to pitch an idea he’d thought of during his days as a college career counselor.

Ocupath, as his business became known, grew out of Hallman’s wish to implement AR, or virtual “augmented reality,” as a way of overcoming geographic obstacles for a local high school student interested in job-shadowing marine biologists. As 2018 progressed and the first contracts were inked, Hallman shifted the focus to virtual workplace training, and by Ocupath’s second year, he’d seen a million dollars in revenue. 

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