Five Oklahoma startups have been selected for the latest cohort of gBETA Oklahoma City: Bounceless, Fanwave, Harding Digital, SwingLogic, and Whirr.

gBETA is a free, seven-week accelerator program that supports early-stage companies in the Oklahoma City metro area. Offered by global venture firm gener8tor, gBETA kicked off its seventh cohort on October 17, in partnership with Full Sail Capital, Greater Oklahoma City Chamber, Inasmuch Foundation, Love’s Travel Stops, Oklahoma State University, Square Deal Capital, and University of Oklahoma.

The program provides intensive coaching and connects founders to a national network of mentors, customers, and investors. gBETA aims to prepare startups for future equity-based accelerator programs and funding opportunities.

These startups were chosen for their growth potential, readiness for investment, and innovation. Since its launch, gBETA Oklahoma City has supported 30 companies, which have raised over $1.3 million collectively.

“gBETA's hands-on approach has transformed our innovation ecosystem in Oklahoma,” said John Nickel, Assistant Director of Cowboy Enterprises at OSU. “Their mentorship and workshops are invaluable resources for our teams.”

Kristen Gibbs, gBETA Oklahoma City Program Director, expressed excitement for the new cohort. “The economic impact of previous gBETA programs in Oklahoma City is undeniable,” she said. “This is a great group of companies, and I’m glad to be part of this growing community.”

At the end of the program, participants will pitch their companies to investors and community partners at a showcase event in December 2024.

Spotlight on the Startups:

Bounceless is transforming athletic wear for individuals with larger cup sizes. Their patented technology reduces bounce and enhances support in sports bras. With 30% year-over-year growth, Bounceless has expanded to Amazon and is designing a third product aimed at younger athletes, set to launch in Q3 2025.

Fanwave connects venues, artists, and fans through a mobile platform that rewards fans and provides valuable metrics to venues. Launched in Q3 2024, Fanwave has secured a pilot with a local venue and is negotiating partnerships with additional venues and a ticketing platform.

Harding Digital is redefining travel storytelling with ARPath, which uses augmented reality to bring historical narratives to life at real-world locations. Backed by a grant from The Preserve Route 66 Grant Fund, Harding Digital plans to launch its minimum viable product in Q4 2024.

Swing Logic offers golf simulation and analytics tools for beginners. Their first-generation MicroSim 1.0 has sold over 20,000 units. Following a successful crowdfunding campaign, Swing Logic is set to launch a second-generation product in the second half of 2024.

Whirr helps startups launch personalized marketing campaigns without developer support. The platform automates processes to boost conversion rates and facilitate team collaboration. Since its launch in Q2 2024, Whirr has already onboarded over 500 marketing teams.